Impressions: Indicates how many times users laid eyes on your Pin.Outbound Clicks: Understanding the number of clicks on each of your Pins provides you with insight into what type of content is converting Pinners to your website and into customers.Your Pinterest business account gives you insight into the metrics that matter most. To understand what type of content your audience wants most, you need to stay on top of your Pin performance and audience engagement. This means that brands need to think about curating visuals that will feed the visual search engine and be discovered by their target audiences. Users are going to Pinterest when they’re planning their next vacation, meal prepping for the week ahead, or designing their dream home. Pinterest isn’t your typical marketing channel-think of it as a curated search engine. Add the fact that they can click through directly to your product pages? An invaluable addition to your multichannel marketing strategy. This makes Pinterest the perfect launchpad for consumers to search, see, save, and plant the seed for future or current purchases. Pinterest takes direct-to-consumer marketing to the next level by acting as a curated lifestyle search at the very beginning of a buyer’s journey-during the ideation phase. Further to their intent, 84% of active Pinners said they use Pinterest to plan for purchases, and 98% said they’ve purchased something because of Pinterest.

Users come to Pinterest to inform their buying decisions, search for products, or plan out major spending sprees-we see you, house, travel, and wedding boards. While that user base may seem small in comparison to larger platforms, it’s what’s inside that counts. With over 335 million users and 200 billion Pins, Pinterest holds endless opportunities for brands.

Pinterest photo search